Founded in 2009 and a 100% subsidiary of H&S Invest Holding, Research & Quality Consulting contributes to the Group’s value chain through a range of solutions in merchandising, BTL marketing, and marketing research.

Over the past decade, RQC has experienced strong growth in its activities, allowing it to manage a workforce of more than 400 employees, spread across the entire national territory, and to generate a turnover of 37 MDH in 2019.

MERCHANDISING

As the national leader in merchandising with nearly 400 merchandisers across the entire territory, RQC guarantees:

• The shelving of your products according to the highest established standards.
• The best possible visibility for your products across different sales channels, whether on the shelf, endcap, promotion, display, or check-out.
• Compliance with your planograms based on your alignment with different retailers.
• Development of your shelf space share.
• Recruitment of permanent merchandisers to ensure your target coverage.
• Recruitment of backup merchandisers to handle peak periods of activity.
• Continuous training for your merchandisers in terms of job skills, relational skills, and behavior (especially regarding workplace safety).

Additionally, for regular tracking of your brand executions in stores, RQC provides a merchandising information system that allows you to have detailed information on your entire coverage in real time.

Finally, our account managers and supervisors are at your complete disposal to:

• Monitor your merchandising activities daily.
• Respond to your various ad hoc needs (recruitment of backup merchandisers, price audits, PDL audits, competitive monitoring, etc.).
• Implement specific actions (deployment, installation or removal of POP materials; stickering/co-packing, etc.).

BTL MARKETING

Whether in-store, street marketing, or rural areas, RQC teams support you in implementing your commercial activations.
These can complement your merchandising actions or be completely independent.
In-store activation is an effective way to promote your brands and drive immediate purchases.

In this regard, we support you in developing the awareness and image of your brands and products through a wide range of solutions, services, and mechanisms:

• Development and elaboration of concepts.
• Product demonstrations.
• Tastings.
• Sampling.
• Instant gifts.
• Raffles.
• Digital bundled activations (Phygital).
• Logistics of POP materials.

Our logistical and technical capabilities allow us to extend your actions to different types of points of sale: large stores, specialty stores, traditional grocery stores, food wholesalers, malls, shopping centers, gas stations, and tobacco shops.

RQC’s expertise in street marketing allows you to reach your prospects in various public places: open commercial areas, school/high school exits, public transport stations, events, open-air concerts, etc.

At this level, we support your brands through a wide range of solutions:

• Development and deployment of creative concepts.
• Roadshows.
• Flyer distributions.
• Sampling.
• Instant gifts.
• Raffles.
• « Phygital » activations.

Finally, aware of the economic potential that rural areas can represent for your brands, we have developed all the skills, resources, and activation solutions to support you in the 800 weekly souks and moussems spread across different rural areas.

ETUDES MARKETING

Beyond brand visibility and activation, RQC offers you a wide range of market research solutions, structured around four themes:

Our expertise in market research extends to various sectors, whether in Morocco, North Africa, or West Africa

OUR FIGURES