{"id":1695,"date":"2024-05-09T11:36:00","date_gmt":"2024-05-09T11:36:00","guid":{"rendered":"https:\/\/dislogroup.com\/?p=1695"},"modified":"2025-10-27T08:19:55","modified_gmt":"2025-10-27T08:19:55","slug":"dislog-group-etend-son-empreinte-avec-lacquisition-de-sanicroix-au-maroc","status":"publish","type":"post","link":"https:\/\/dislogroup.com\/en\/dislog-group-etend-son-empreinte-avec-lacquisition-de-sanicroix-au-maroc\/","title":{"rendered":"DISLOG GROUP EXPANDS ITS FOOTPRINT WITH THE ACQUISITION OF SANICROIX IN MOROCCO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dislog Group, through its industrial subsidiary Hygi\u00e8ne Modern Industries (HMI), announces the acquisition of the Sanicroix brand in Morocco from Procter &amp; Gamble. This brand of multi-purpose cleaner was a pioneer in this category and the national leader in the 1990s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HMI specializes in the hygiene products industry and has several production units: bleach, household cleaning products and household paper.<br>HMI owns or licenses the Ace, Javel Lacroix, Ace maison, Forza, Fine, Fluffy and now Sanicroix brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition of the iconic Sanicroix brand enables HMI to consolidate its position as industrial leader in the bleach and household cleaning products categories, with sales of 350 million by 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">source :&nbsp;<a href=\"https:\/\/www.lesiteinfo.com\/economie\/616876-dislog-group-etend-son-empreinte-avec-lacquisition-de-sanicroix-au-maroc.html\" target=\"_blank\" rel=\"noopener\">Dislog Group expands footprint with acquisition of Sanicroix in Morocco - LeSiteinfo.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dislog Group via sa filiale industrielle Hygi\u00e8ne Modern Industries (HMI) annonce l\u2019acquisition au Maroc de la marque Sanicroix aupr\u00e8s de Procter &amp; Gamble. Cette marque de nettoyant multi-usage a \u00e9t\u00e9 pr\u00e9curseur sur cette cat\u00e9gorie et le leader national dans les ann\u00e9es 1990. HMI est sp\u00e9cialis\u00e9e dans l\u2019industrie des produits d\u2019hygi\u00e8ne&nbsp;et dispose de plusieurs unit\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom"],"_links":{"self":[{"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/posts\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/comments?post=1695"}],"version-history":[{"count":1,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/posts\/1695\/revisions"}],"predecessor-version":[{"id":1700,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/posts\/1695\/revisions\/1700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/media\/1699"}],"wp:attachment":[{"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/categories?post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dislogroup.com\/en\/wp-json\/wp\/v2\/tags?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}