Following the acquisition of Taste Distribution in France, Dislog Group announces that it has entered into exclusive discussions with Chef Sam to expand its industrial and distribution activities in 8 European countries.
Following the acquisition of French distributor Taste Distribution, the Carré Suisse brand and industrialist Cultures de France, Dislog Group has entered into exclusive discussions with the shareholders of Chef Sam, which will enable it to develop its industrial and distribution activities in Spain, Portugal, France, Benelux, Poland and the UK, according to a group press release.
Chef Sam is a distribution company and partner in 8 European countries for brands such as Vitacoco, Pastoret, Heura, Trip, La Vie ...
Chef Sam is also a shareholder in several FMCG companies, including Midnight, Chic&Love, Chipoys, Coliflow and Family Love...
Should this project be approved, Dislog Group would strengthen its presence in France to become the 3rd largest distributor of fast-moving consumer goods, covering over 20,000 points of sale in chains such as Carrefour, Auchan, Leclerc, Intermarché, Monoprix, Franprix..., we are informed.
"All subsidiaries would be grouped together within a new European structure to be created as soon as the relevant Moroccan authorities have given their approval. They would be profitable, and by 2024 would represent 100 million euros in business volume, with 20 international partners, 160 employees (ices) and a presence in 8 leading European countries. Once all the distribution channels have been established, we could create multiple synergies for several customers between Morocco and Europe in the FMCG world", said Moncef Belkhayat, CEO of Dislog Group, on this subject.
He adds: "We'd be delighted to have experts from the European food world such as Bernard Hours, former vice-president of Groupe Danone, José Cano, former managing director of Groupe Danone, and Rafa Esteve, former head of WPP Iberia, on the Board of Dislog Group Europe. The quality of the human resources in our new European division will enable us to accelerate our future expansion projects in Europe. Finally, this project to set up a European distribution network will also contribute to the development of Made in Morocco for the entire national industrial fabric.
It should be noted that this operation is subject to the approval of the competent administrative authorities in Morocco, notably the Office des Changes and the Conseil de la Concurrence.
Dislog Groupe is supported in this transaction by Hilmi Law Firm and Boughaleb & Associés.
