Dislog Industries broadens its scope by absorbing "La Marocaine de distribution et de logistique : Dislog". The Moroccan industrial group becomes the "Dislog Group" and enters a new phase in its strategic and organizational plan, leading to an IPO in 2024.
Announced a few months ago, the merger by absorption of "La Marocaine de distribution et de logistique: Dislog", by Dislog industries, is now complete, resulting in the legal creation of the "Dislog Group". This operation is the result of the consolidation of the Distribution and Industry business units of the Moroccan group, headed by Moncef Belkhayat.
At the beginning of the year, the national player announced a new organization, adopting a matrix structure around three business units: Food, Non Food and Pharmaceuticals. This resulted in the appointment of Ali Tazi, Mehdi Bouamrani and Ghislaine Benlamlih as Vice Presidents in charge, respectively, of the Food (Mars, Kellogg's, JDE, Aicha, Edita, Dari, Idilia), Non Food (P&G, HMI, Duracell, Braun, BAT) and Pharma & Perfumery (Beirsdorf and Coty) business units.
Following on from this organization, Dislog Group has made other strategic achievements in the industrial field. It recently launched two new production lines, dedicated to "Paper and baby diapers", which meet the needs and orders of its customers, thanks to "Contract manufacturing" for operators such as Fine Hygienics and others of international renown.
Thanks to its vision as a "full service provider" that integrates, via its various subsidiaries, the entire value chain, from production to the consumer's shopping basket, Dislog Group has become the Moroccan leader in FMCG and Health, operating in the industrial sectors of detergents, cleaning products & bleach, paper, baby diapers, cookies, pharma and dermo-cosmetics, chocolate, cookies and organic liquid food products (soups, sauces and juices). The Group, which employs 2,400 people, is responsible for developing 50 brands around its three Business Units.
As a reminder, the takeover of Dislog by Dislog Industries will have no impact on the market, given that the family-owned group, controlled by the personal holding company of its Chairman, Moncef Belkhayat, holds 99.9% of Dislog shares and 88% of Dislog Industries shares. Pending its IPO, scheduled for 2024, the operator continues on its growth path with the aim of becoming a diversified regional industrial group and brand developer.
Sanae Raqui / ECO Inspirations
