Dislog Group announces the finalization of an agreement signed on June 2, 2025 for the acquisition of 100 % of the shares and voting rights of Avon Beauty Products SARLU, the Moroccan subsidiary of Avon Cosmetics, a leading global player in beauty and skincare.
This strategic move allows Dislog Group :
- strengthen its beauty division by integrating an emblematic, world-renowned brand,
- pursue its strategy of developing exclusive brands in the Moroccan market,
- help make Avon products more accessible through an innovative multi-channel approach, combining direct sales and retail.
This merger confirms the confidence of major international groups in Dislog Group's solidity and ability to carry out ambitious projects at the service of Moroccan consumers and the life economy.
We would like to thank Avon Cosmetics for its confidence, as well as all our teams and partners who contributed to the success of this operation.
Dislog Group continues to build a strong ecosystem around its four strategic verticals: Food, Hygiene, & Healthcare Solutions.