Moncef Belkhayat and David Autissier combine their visions in a captivating book that traces the inspiring history of Dislog Group and explores the keys to leadership.
It's a book that promises to be as captivating as it is inspiring. Moncef Belkhayat, Chairman of Dislog Group, and David Autissier, management expert and Director of the Innovation Chair at ESSEC Business School, have teamed up to offer readers an immersive tale of ambition, resilience and leadership. The book, published by EMS and entitled "Dislog Group, BUILD & RUN COMPANY - The Moroccan Dream", was born of an intellectual and professional encounter last October during a lecture given by Autissier as part of a training program for 38 managers. It is a living testimony to Moncef Belkhayat's exceptional career.
"Moncef Belkhayat confides: "The subject of this first book is quite natural: to tell the beautiful story of Dislog Group, one of my companies, which will soon be celebrating its 20th anniversary. This company, owned by his family holding company and international institutions, has established itself as a key player in its sector. But beyond the simple story of a success story, the author reveals an intense entrepreneurial adventure, made up of dreams, challenges, failures and successes. A journey that embodies what he calls the "Moroccan Dream", an ideal of success that could inspire a whole generation of young Moroccan entrepreneurs.
Through gritty anecdotes and key moments in his ascent, Moncef Belkhayat shares his experience with disarming sincerity. His book is a real immersion in his daily life, a living film in which every detail is meticulously recounted. His decisive encounters, the strong men who have marked his path, his mentors, his role models and the lessons he has learned from them are all elements that give a unique depth to this testimony.
But this book is not just about Moncef Belkhayat. It also takes a look behind the scenes of the Dislog Group: its inner workings, its pillars, the strategic choices that forged its success. The author hides nothing, neither the bold decisions that bore fruit, nor the mistakes that led him to rethink his approach and think bigger.
Far from being a simple personal account, this book takes on a broader dimension thanks to the contribution of David Autissier. The management expert provides an in-depth analysis of Moncef Belkhayat's entrepreneurial adventure, highlighting his vision of leadership and the keys to his success. Drawing on studies and academic references, Autissier deciphers the entrepreneur's communication methods, the way he coaches and motivates his teams, and the fundamental principles that make a leader a true driver of innovation and success.
Through this dual approach, this book stands out as an invaluable guide for all those aspiring to entrepreneurship and innovation in Morocco. Far from formatted speeches, it offers a frank and accessible vision of the business world, while highlighting the importance of family values, perseverance and the ability to learn from one's mistakes.
"Dislog Group, BUILD & RUN COMPANY - The Moroccan Dream" is a manifesto for a new generation of Moroccan entrepreneurs eager to turn their ambitions into reality. Moncef Belkhayat and David Autissier have written a book that will undoubtedly leave a lasting impression and encourage many talented people to embark on their entrepreneurial adventure.
The book, which will soon be on sale in bookshops, is also available online at Amazon.
