In 2005, Moncef Belkhayat, founder and chairman of H&S Invest Holding, started with DH1.5 million as a distributor. In 20 years, he has transformed his company into an industrial group specializing in FMCG and health products, now generating DH4 billion in sales and employing over 3,600 people. Over the past 17 years, he has opened up his capital to investment funds to finance his development, carrying out a dozen private equity operations, a record in Morocco. This year, it raised DH1 billion in equity. A former director at Procter & Gamble, he is now following in the footsteps of the American consumer goods giant.