H&S Invest Holding has announced that it has taken control of Wb Africa Group , a Lebanese company, by acquiring a majority stake of 52% in the Communication, Media and Press group, which operates in several African countries.
Moncef Belkhayat, CEO of H&S Invest Holding, said "our acquisition of a stake inWB Africa Group will enable us not only to consolidate the Group's financial results, but also to create synergies in the marketing, media and digital value chain beyond our expertise as manufacturers and distributors of major FMCG brands.
We will also continue to consolidate our partnership with Starcom, Zenith and Spark of the Publicis Media group, as well as our association with the Amethis investment fund, which owns 28% of the Group".
Bassel Mneinmeh, CEO of the selling company MMindz, said: "We are pleased to sell all our shares in MMindz. Wb Africa Group à H&S Invest Holding . We will continue to work closely with all of the Group's top management, while providing support for managerial transition until the end of 2022.
Created in 2016, WB Africa Group has 11 subsidiaries partnering with several well-known clients in the field of advertising creation and regional media buying, including Maroc Telecom , Procter & Gamble , Samsung , Mondelez , Nestlé , Bel , GSK, FCA , Brasseries du Maroc, Societe Générale and TGCC among others.
For information, H&S Invest Holding was assisted by Hilmi Law Firm and the selling party MMindz was assisted by Rayan Kouatly Law Firm. A number of minor conditions precedent must be met before May 31, 2022 for the transaction to be finalized.
source : H&S Invest Holding takes control of WB Africa Group - LesEco.ma